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Live by the Web, die by the Web - we look at what the blogosphere is saying about Microsoft's $44.6BN offer. Among blogs mentioned are those by David Kirkpatrick, Mark Cuban, Patty Seybold, Mark Anderson, Jon Fortt, and Marc Andreessen. David Kirkpatrick (Fortune): "Wonderful as Google is, the world and the entire Internet and media industry needs for its power to be countered and, if possible, matched. Without genuine competition everybody loses. That's what drives innovation. Even Google may benefit because if its share of search and online traffic grew much larger regulators would almost certainly begin to find ways of restraining it." Jay Greene (BusinessWeek):"Microsoft expects to reap $1 billion in operating efficiencies by combining the 14,000-person Yahoo with the 80,000-employee Microsoft. Looks great on paper. The reality, though, may be something else en... (more)

Microsoft-Yahoo! Update From Platform & Services Division President, Kevin Johnson

Kevin Johnson, president of Microsoft's platform and services division, sent round an email on Friday to provide Microsoft employees of the Platforms & Services Division with an update on the company's Feb. 1 proposal to combine with Yahoo! We bring you here at the text of Johnson's memo in full: From: Kevin Johnson Sent: Friday, February 22, 2008 12:48 PM To: Platforms & Services Division Subject: Update on Yahoo! Proposal I want to provide all employees in the Platforms & Services Division with an update on our February 1 proposal to combine with Yahoo!, and answer a few common questions that have been asked. As we’ve discussed, the online advertising industry is growing rapidly and is expected to be an $80B industry by 2010.  We believe our proposal is a compelling one and that the combination of Yahoo! and Microsoft creates a more credible alternative t... (more)

Tap In Systems to Exhibit at SYS-CON's Cloud Computing Conference & Expo

SYS-CON Events announced today that leading cloud technology provider Tap In Systems will exhibit at the upcoming Cloud Computing Conference & Expo, ( which will take place November 19-21, 2008, at the Fairmont Hotel in the heart of Silicon Valley, in San Jose, California. The Tap In Systems consists of a team of engineers and software developers with many years of experience in network management, systems management, software and web application development. Its members have worked in large corporate environments as well as start up ventures. Tap In Systems was formed to provide IT management solutions that were previously only available from high cost enterprise software vendors. This is accomplished by leveraging the latest open-source technologies to build applications which use the latest web-enabled techniques. Our philosophy is to em... (more)

What’s the Point of Yahoo?

So the wires are aflame with the news that Microsoft and Yahoo have “joined forces” in a 10-year search and advertising deal. Search and destroy Let’s be clear on this one: Microsoft isn’t partnering with Yahoo. It’s devouring it. It’s gobbling it up whole like a party snack before moving onto its next conquest. The argument, of course, is that not having to fund search will save Yahoo “hundreds of millions of dollars.” Well done. If Nike halted the production of shoes it would save itself hundreds of millions of dollars too. The only drawback being they’d have bugger-all to sell. All of which begs the question: is Yahoo nothing more than a brand? Yahoo is a husk Is it an ironic coincidence that “the term “Yahoo” has become synonymous with “cretin,” “dinosaur,” and/or “Neanderthal?” It seems their misappropriation of Swift’s literary savages has finally come to defi... (more)

Streaming Media Update: VitalStream Launches Two New Facilities

"VitalStream's recent expansion meets the company's long-term plans for increased revenues, increased market share, international customer growth and innovative product development," said Philip N. Kaplan, president and COO at Irvine, California-based VitalStream, Inc., as his company today launched two new facilities as part of its 2005 strategic business development plans. Seeing increased opportunity in the wake of the recent consolidation of the Content Delivery Network space, VitalStream is continuing its expansion by opening an additional sales office in New York to better serve East Coast customers and a new data center in Amsterdam to offer more advanced streaming services to organizations across Europe. Located in the media industry hub, the New York office will give VitalStream access to Fortune 500 companies that require advanced streaming technology. Thes... (more)

SEO/SEM SearchForce Launches New Search Marketing Management Platform

SearchForce, a leading provider of on-demand paid search marketing solutions, has formally unveiled its flagship product that optimizes online advertising campaigns. SearchForce's Search Marketing Management Platform empowers companies to optimize keyword selection, manage large-scale campaigns, control bid management, and create landing pages for pay-per-click (PPC) marketing. SearchForce's Search Marketing Management Platform stands apart with its optimized algorithmic keyword bidding, extensive automation, and centralized functionality to support advertisers' complex requirements. "We were impressed with the breadth of functionality and lower total cost of ownership that SearchForce's system provides," stated Sherman Hsieh, Group Director for Web Marketing at Siebel Systems. "Using SearchForce, we expect to realize an increase of 50% in our search marketing ROI and... (more)

Tachyon Media Looks to Capitalize on Consumer Tagging Phenomenon and Latest Online Advertising Paradigm 'Tagvertising' Through Text 'Tag Clouds' at

BUCHAREST, Romania, Feb. 2 /PRNewswire/ -- Tachyon Media, a Bucharest, Romania-based technology company, hopes to capitalize on the consumer phenomenon of "tagging" (a consumer-driven method of organizing online content) with the introduction of its "tagvertising" website ( ). uses a visual design system called "tag clouds" (also known as a weighted list) to depict content tags on a website. uses word tags depicted in larger or more colorful fonts as a way to weigh otherwise "floating" or "uncategorized" content -- hence the moniker "tag clouds." "The price of a tag determines its weight or the extent to which it is displayed in a more attention-getting style," said Mr. Andrei Alecu of Tachyon Media. "In addition, the idea of weighting tags, depending on the price spent on them or their popula... (more)

'Greg the Architect' Receives 2007 Internet Advertising Competition Award

PALO ALTO, Calif., March 30 /PRNewswire-FirstCall/ -- TIBCO Software Inc. today announced that its independently sponsored publication, SOA Now, has been recognized with an Internet Advertising Competition (IAC) award for Best Interactive Application in Computer Software. The winning online video, "Greg the Architect: SOA This. SOA That," was developed as part of a viral campaign to drive traffic to the SOANow Journal ( -- a publication that delivers thought leadership about service-oriented architecture (SOA) and the technologies that comprise it. The IAC Awards ( are produced by the Web Marketing Association to honor excellence in online advertising, recognizing the individuals and organizations responsible and showcasing the notable end results. Winning entries are selected for their demonstration of creativit... (more)

FTC To Investigate Google's Acquisition of DoubleClick

The Federal Trade Commission, not the Justice Department, has started a preliminary antitrust investigation of Google's proposed $3.1 billion acquisition of online ad placement company DoubleClick, the one Microsoft, Yahoo, Time Warner and AT&T contend is anti-competitive. Google of course expressed confidence that the acquisition will go through and close by the end of the year, using Yahoo's proposed acquisition of Right Media, AOL's acquisition of a controlling interest in Adtech, WPP's acquisition of 24/7 Media and Microsoft's intended $6 billion acquisition of aQuantative, all deals made around its DoubleClick purchase, as proof that competition is alive and well in online advertising. The FTC is already up to a "second request," which could be telling. The FTC is the agency that's supposed to watchdog privacy issues and US advocacy groups like the Electronic Pr... (more)

Microsoft-Yahoo! - Full Text of the Letter to Yahoo!'s Board of Directors

Microsoft Corp. today announced that it has made a proposal to the Yahoo! Inc. Board of Directors to acquire all the outstanding shares of Yahoo! common stock for per share consideration of $31 representing a total equity value of approximately $44.6 billion. here brings you the full text of the letter that Microsoft sent to Yahoo!'s Board of Directors: January 31, 2008 Board of Directors Yahoo! Inc. 701 First Avenue Sunnyvale, CA 94089 Attention: Roy Bostock, Chairman Attention: Jerry Yang, Chief Executive Officer Dear Members of the Board: I am writing on behalf of the Board of Directors of Microsoft to make a proposal for a business combination of Microsoft and Yahoo!. Under our proposal, Microsoft would acquire all of the outstanding shares of Yahoo! common stock for per share consideration of $31 based on Microsoft's closing share price on January 31, 20... (more)

Google Swallows DoubleClick

Google closed on its $3.1 billion acquisition of DoubleClick this morning a couple of hours after the European Commission, as expected, waved the hackles-raising merger through. US authorities blessed the merger in December. The EC said the merger was “unlikely” to harm consumers either in ad serving or the intermediation of online advertising markets and so wasn’t anticompetitive. According to the European regulators, the two companies aren’t in the same business and so aren’t competitors. “Even if DoubleClick could become an effective competitor in online intermediation services,” it said, “it is likely that other competitors would continue to exert sufficient competitive pressure after the merger. The Commission therefore concludes that the elimination of DoubleClick as a potential competitor would not have an adver... (more)