Gartner analysts today highlighted the top 10 technologies and trends that
will be strategic for most organizations in 2010. Gartner defines a strategic
technology as one with the potential for significant impact on the enterprise
in the next three years. Factors that denote significant impact include a
high potential for disruption to IT or the business, the need for a major
dollar investment, or the risk of being late to adopt.
"These technologies impact the organization's long-term plans, programs and
initiatives. They may be strategic because they have matured to broad market
use or because they enable strategic advantage from early adoption.
"Companies should factor the top 10 technologies into their strategic
planning process by asking key questions and making deliberate decisions
about them during the next two years," said David... (more)
News Corp. CEO Rupert Murdoch, who knows a thing or two about hostile
takeovers and last year proposed merging his MySpace property with Yahoo,
told Wall Street Monday that he's not interested in Yahoo! and even less
interested in AOL. Ditto NBC Universal and Comcast.
Google Blinks, Raises Objections to Microsoft-Yahoo Merger
Google doesn't like the idea of Microsoft buying Yahoo any more than
Microsoft likes the idea of Google buying DoubleClick.
In a blog Google general counsel David Drummond posted on Super Bowl Sunday
Microsoft's $44.6 billion hostile bid for Yahoo "raises troubling questions."
"This is about more than simply a financial transaction, one company taking
over another," he wrote. "It's about preserving the underlying principles of
the Internet: openness and innovation," throwing in Microsoft's face
allegations of possible monopolization and antitrust l... (more)
Like it did when it took Microsoft to court, the Justice Department has hired
a top litigator from the outside for a possible antitrust suit against
Google, according to the Wall Street Journal.
The government is supposedly still accessing its case.
If it does decide to move, the paper says it is unclear whether the DOJ would
simply try to derail the revenue-sharing Google-Yahoo deal - because together
Google and Yahoo represent 80% of online search advertising in the US - or
whether it has other issues with Google's ever-increasing power in online
The government has been deposing witnesses and subpoenaing documents at least
since it started a formal investigation of the deal a couple of months ago.
The guy the agency hired is former Disney vice-chairman Sandy Litvack, who
was antitrust chief during the Carter administration. The Journal says he
Last week I received an email from Lindsey Miller at Ragan Communications. I
answered her questions for a story she was working on here.
The following is the full text of my reply to her on this subject.
What kinds of PR firm will survive the "fast-approaching new media
avalanche"? What steps will firms have to take to ensure that they make it
I know a lot of PR firms that are chasing new accounts among publicly traded
companies, which are seen as cash cows in the business. I also know a lot of
firms whose sales teams are larger than their senior account staff which will
actually get the job done. These firms have armies of new college-grad
telemarketers spitting out press releases to the media.
For a while you can get away with both approaches. Once the laws, rules and
regulations change, the first group of PR firms will disapp... (more)
Do you need it or not?
Most socialites using twitter would quickly tell you that repeated messages
from the same user is quite annoying. The average business person is
thinking, How do i get one and which one is the best for my company. To fully
understand the answer you would have to define your objectives. Twitter has a
nifty search feature which allows you to not only search for basic market
segments but further allows for an advance target demographic down to a
particular city, country, person. If you're business needs to find out if a
product could be sold in london england,
Twitter allows you to search for a specific keyword, term in that city at a
specific date or time to see if anyone is talking about your market segment
giving the CEO more insight to whats really happening in real time. Softwares
such as Tweep software, a Twitter Marketing Software allows ju... (more)
Cloud Expo on Ulitzer
SYS-CON Events (http://events.sys-con.com) announced today that the "show
prospectus" for the 5th International Cloud Computing Conference & Expo
(www.CloudComputingExpo.com) is now shipping.
5th International Cloud Expo will take place April 19-21, 2010, at the Jacob
Javits Convention Center in New York City with more than 5,000 delegates and
over 100 sponsors and exhibitors participating in the conference.
Cloud Expo is the world's leading Cloud-focused event and is held five times
a year, in New York, Silicon Valley, Europe, Japan, and Brazil.
Over 200 corporate sponsors and 10,000 industry professionals became part of
Cloud Expo since its inception, more than all other Cloud-related events put
"Cloud Expo was announced on February 24, 2007, the day the term ‘cloud
computing' was coined," said Fuat Kircaali, founder and C... (more)
Social Media at Cloud Expo
David Meerman Scott gives insight into understanding buyer personas.
This is the fourth in a series of videos conducted by Stacy Spognardi of
Cisco focused on opening up a discussion about social media within the
service provider community (and beyond).
David looks into profiling buyers and how buyer personas help companies
understand their customers.
For websites with lots of Internet traffic, turning visits into profits with
successful advertising is immensely important. For a while now, online
advertising has meant more than just sending thousands of messages to unknown
addresses – advertisements now target specific individuals with specific
products, complete with colors, animations, and helpful links.
Because we increasingly access online content through apps on our mobile
devices, traditional advertising models that rely on using search engines and
surfing the web may be on the way out. And Google wants to provide businesses
with the advertising models to replace them.
In a blog post on Tuesday 22 April, Google Vice President Jerry Dischler
announced that soon advertisers will have the ability to provide smartphone
users with direct links to their applications on Android devices. Google
CONSHOHOCKEN, PA -- (MARKET WIRE) -- 07/22/08 -- NetPlus Marketing, a leading
digital marketing agency, today announced that Phillips Foods, Inc. and
Seafood Restaurants and Broadway's "A Tale of Two Cities" have joined their
client roster of top brands. The agency's approach and deep expertise across
verticals and online disciplines is a key differentiator for top brands
looking for measurable impact on their business. Some of NetPlus' other top
brand clients include Armstrong Industries, Conagra Foods and Charming
Phillips has selected NetPlus Marketing to handle interactive marketing
duties for all of their major operating units. The new Broadway show, "A Tale
of Two Cities" has engaged NetPlus to create an integrated digital marketing
program. The agency has developed a dynamic online presence that engages
prospective theatergoers working with oth... (more)
BRISBANE, Calif., Sept. 14 /PRNewswire-FirstCall/ -- "See your site as your
customers see it." That's the in-a-nutshell advice for online merchants this
holiday season from Iggy Fanlo, president, worldwide field operations for
Shopping.com, a leading online comparative shopping service with more than 50
million unique visitors per month. Fanlo says that preparing for the holidays
is a two-fold strategy. "You want a fresh view of how your site looks and
feels, and you want to step back to see whether you can be 'seen' from beyond
your borders: are you visible in the places where shoppers begin their
Fanlo says that for online merchants, "the holidays are both a test and an
opportunity. The higher volumes and less experienced customers means that
your site must be running as smoothly as possible -- with a clear path from
your online catalog to checkout com... (more)
Affinity Internet, a provider of web-based services, has appointed Jim
Collins, the company's current president, to the position of CEO, effective
Jim Collins has been with Affinity in various executive roles for more than
five years and has helped reshape the company. Under his leadership Affinity
Internet has evolved from a web hosting provider to a full-service web based
services firm, dedicated to helping businesses create, deploy, market,
maintain and secure their online presence.
According to Sanjeev Aggarwal, Senior Analyst Small and Medium Business
Strategies, Yankee Group, ''In modern business, the traditional definition of
web based services has evolved to encompass search engine optimization,
e-commerce and online advertising technologies. Affinity Internet has been a
driving force in this transition, adjusting its business model and offering a... (more)