Advertising on New Media

The Mobile Marketing News Weekly is an online newsletter that is made up of the most interesting news, articles and links related to mobile marketing that I run across each week.  I am specifically targeting market size and market trend information. Also read Enterprise Mobility Asia News Weekly Also read Field Mobility and M2M News Weekly Also read Mobile Commerce News Weekly Also read Mobile Health News Weekly Also read Mobility News Weekly Global mobile location-based advertising and marketing revenues will soar to almost €5 billion ($6.47 billion) by 2016 and account for close to 30 percent of all mobile advertising and marketing income, Berg Insight predicts. Read Original Content Travel guide publisher Fodor’s Travel has enhanced its mobile applications with several integrations designed to make it easy for users to go from researching to booking reservations or pur... (more)

Big Data Comes to Madison Avenue: Rocket Fuel to Present at iMedia Agency Summit

REDWOOD SHORES, CA -- (Marketwire) -- 05/17/12 -- Rocket Fuel, the leading provider of artificial-intelligence advertising solutions for digital marketers, today announced that company co-founder and CEO George John will join a panel at the iMedia Agency Summit to be held May 20-23 in Colorado Springs. Key Facts: John will join executives from The Rubicon Project, BlueKai and VivaKi for a panel titled "Big Data Comes to Madison Avenue: Embracing Data-Driven Media Buying" to be held on Tuesday, May 22 at 10:15 am. Many agencies have decided to put data at the center of every media... (more)

Cloudera Partners With Hadoop Managed Services Provider MetaScale to Help Large Traditional Enterprises Adopt Apache Hadoop

PALO ALTO, CA -- (Marketwire) -- 05/17/12 -- Cloudera Inc, the leading provider of Apache Hadoop-based data management software, services and training, today announced that Hadoop managed services provider MetaScale has joined Cloudera's rapidly growing partner ecosystem, Cloudera Connect. MetaScale specializes in solutions for traditional brick-and-mortar enterprises across all industry verticals looking to efficiently establish and grow their Big Data expertise, experience immediate tactical success and begin to build out their fundamental Big Data capability in an organized an... (more)

iHome Infuses Rainbow of Fun into New Color-Changing Speaker Tower

Adding a spectrum of colors to home audio systems, iHome today announced the iP76 LED Color Changing Speaker Tower with Bluetooth technology. Available in July 2012, the décor-enhancing showpiece is packed with 16 multi-color LED clusters to create exciting light effects; four high performance speakers in Reson8® speaker technology for towering sound, and the latest in Bluetooth technology for an untethered audio experience. The new iP76 to deliver a tower of sound and style in July 2012. (Photo: Business Wire) “Our Glowtunes line continues to evolve and offer a wide range of spe... (more)

Facebook Sponsored Ads-44% of People Say They Would 'Never' Click on Them

LONDON, UNITED KINGDOM -- (Marketwire) -- 05/17/12 -- A global survey undertaken by leading independent digital marketing agency, Greenlight, reveals 30% of people 'strongly distrust' Facebook with their personal data whilst 44% say they would 'never' click on Facebook sponsored ads, all of which indicates Facebook's advertising programme has an upward struggle. Greenlight's global "Search & Social Survey (2011-2012)" asked 500 people - from students, law enforcement professionals, medical staff, accountants, lawyers to the unemployed, how they engage with online advertising, sear... (more)