Rich Media Ads Merging with Social Network Advertising

Advertising on New Media

Subscribe to Advertising on New Media: eMailAlertsEmail Alerts newslettersWeekly Newsletters
Get Advertising on New Media: homepageHomepage mobileMobile rssRSS facebookFacebook twitterTwitter linkedinLinkedIn


Top Stories

Microsoft Corp. today announced that it has made a proposal to the Yahoo! Inc. Board of Directors to acquire all the outstanding shares of Yahoo! common stock for per share consideration of $31 representing a total equity value of approximately $44.6 billion. SYS-CON.com here brings you the full text of the letter that Microsoft sent to Yahoo!'s Board of Directors: January 31, 2008 Board of Directors Yahoo! Inc. 701 First Avenue Sunnyvale, CA 94089 Attention: Roy Bostock, Chairman Attention: Jerry Yang, Chief Executive Officer Dear Members of the Board: I am writing on behalf of the Board of Directors of Microsoft to make a proposal for a business combination of Microsoft and Yahoo!. Under our proposal, Microsoft would acquire all of the outstanding shares of Yahoo! common stock for per share consideration of $31 based on Microsoft's closing share price on January 31, 20... (more)

Microsoft's Cloud Platform Vision is Coming Together

John C. Stame's "Precipio" Blog We are seeing more being written about Cloud computing and cloud platforms today, and there is strong validation that the future of computing will include significant innovation and value in web/cloud platforms. Microsoft’s Cloud strategy is materializing, and as part of our overall Software plus Services strategy, our Cloud Platform vision is coming together. Back in December 2007, I wrote a post on Cloud Services that was prompted after I read an article in Business Week on another companies ambitions and “wisdom” in the clouds. Today, we are seeing more being written about Cloud computing and cloud platforms, and there is strong validation that the future of computing will include significant innovation and value in web/cloud platforms. A leading industry analyst firm has listed Cloud Computing as one of the “Top 10 Disruptive T... (more)

Cloud Computing Expo - DoJ May Sue Google

Like it did when it took Microsoft to court, the Justice Department has hired a top litigator from the outside for a possible antitrust suit against Google, according to the Wall Street Journal. The government is supposedly still accessing its case. If it does decide to move, the paper says it is unclear whether the DOJ would simply try to derail the revenue-sharing Google-Yahoo deal - because together Google and Yahoo represent 80% of online search advertising in the US - or whether it has other issues with Google's ever-increasing power in online advertising. The government has been deposing witnesses and subpoenaing documents at least since it started a formal investigation of the deal a couple of months ago. The guy the agency hired is former Disney vice-chairman Sandy Litvack, who was antitrust chief during the Carter administration. The Journal says he resigned... (more)

Twitter, Linked In, Ning and Ulitzer: Easy Personal Branding Strategy

Social Media on Ulitzer I use all of these social media tools and although they haven't put me on my own island in the Caribbean yet, I'm very pleased with the combined results. 1. Twitter – It’s the fastest way to share that you have created something of value. As a bonus, Tweetdeck or CoTweet are good ways to manage your Twitter efforts and research. Huge audience with lots of active participants. There are a few shady characters on Twitter but just like being at Grand Central Station, you just step aside and keep moving. It doesn't mean you eschew the benefit. Micro-blogging is probably here to stay so it's a good idea to get up on good habits regardless of what future tools look like. 2. Linked In – It’s the professional network standard where people will find you. A terrific way to maintain knowledge of what former colleagues are doing now. You can also join gr... (more)

Personal Branding Journal Launched on Ulitzer

Personal Branding Journal launched today on Ulitzer. The latest Ulitzer topic is created by Wiliam Arruda and edited by Dr. Hubert Rampersad. William Arruda: Dubbed 'The Personal Branding Guru’ by Entrepreneur magazine, William Arruda is a pioneering brand strategist, speaker, author and founder of Reach Personal Branding. He is credited with turning the concept of personal branding into a global industry. William delivers keynotes and workshops on the transformative power of personal branding for some of the world’s most successful companies. He energizes and motivates his audiences—and his private clients include some of the world’s most influential leaders. As a thought-leader, William is a sought-after spokesperson on personal branding, social media and leadership. He has appeared on BBC TV, the Discovery Channel and Fox News Live and he’s been featured in count... (more)

Where the Hell's All This New Media Heading?

I'm In Langley, WA this coming Saturday September 19th to speak about the media play for cloud computing at New Media 2012. I like the agenda and set up. Each speaker gets five min to make their case. Then comes a panel discussion. The line-up includes people from the telecom world, gaming, visual media and journalism. Here's the speaker list: Tom Kennedy, Former Director, Multimedia, WashingtonPost.com Brent Friedman, Partner, Electric Farm Entertainment John du Pre Gauntt, Author, Consultant, Technologist Joe Pulizzi, Junta 42; Author, Get Content, Get Customer Alexis Gerard, Founder, Future Image Report Robert Gilman, Founder, Context Institute Russell Sparkman, Founder, Fusionspark Media Marcia Hofmann, Staff Attorney, Electronic Frontier Foundation George Henny, Co-CEO, Whidbey Telecom and Fibercloud Joseph M. Tringali, Co-Founder, General Manager 5TH Cell Media There's al... (more)

SMobile Predicts Spike in Mobile Viruses Once Google Phone Hits the Market

According to SMobile Systems, the launch of Google Phone platform will be among the most positive transformational moments in mobile communications history by further merging computers with mobile devices. But while millions of people will now be able to "compute on the run," those same consumers will be a high-value target for hackers, spammers and others intent on hacking the new phones. In response to the news surrounding the potential launch of the Google Phone operating platform, SMobile Systems (http://www.smobilesystems.com), the leading developer of mobile security solutions, announced today that it is already developing a series of security solutions for devices coming to market using the Google platform. SMobile's suite of security products, known as SecurityShield(TM) has already been engineered to work on a mobile Linux platform, the chosen operating sys... (more)

Although Yahoo! Looks Pretty Boxed In by Microsoft, It Could Try For More Money

Microsoft this morning made a $44.6 billion hostile bid for the floundering Yahoo, striking at a point when it has become evident to all and sundry that Yahoo doesn’t have a pray of turning things around on its own let alone getting competitive. Yahoo’s first official reaction was basically to say it’ll think about it. It said it would evaluate the offer “carefully and promptly in the context of Yahoo’s strategic plans.” It did not give a timeframe for a response. Although it looks pretty boxed in, it could of course try for more money. Microsoft’s move throws open the door to rival bids, but Microsoft thinks Google’s hands are tied. Its market share would raise insuperable antitrust issues, Microsoft said, to a counter-offer. Yahoo is the most visited site on the Internet, though it has failed to monetize its popularity a... (more)

Microsoft-Yahoo! - First Reactions Reverberate Around the Blogosphere

"One of the most important (if not the most important) news for 2008, and we are just in February," remarked Nelson Cienfuegos of the In Digital Marketing blog. He and nearly 60,000 others bloggers have been vigorously chewing over the ins and outs of Microsoft's $44.6BN mega-bid to acquire Yahoo! Inc. Cienfuegos continued: "First it was Microsoft investing in Facebook, now Microsoft is making a bid to acquire Yahoo for $44.6 Billion in order to create a powerful merger that will help both companies compete against Google. Yahoo! continues to struggle against Google in the race for online-advertising revenue and Internet-search market share. Yahoo stock closed at $19.18 at market close on Jan 31st 2008, this offer, $31 a share in cash and stock, is a 62% premium to yesterdays closing price. The market has yet opened and Yahoo stock is already at $30+ in premarket pri... (more)

Microsoft Responds to Yahoo! Rejection Announcement

Microsoft issued the following statement in response to the announcement by Yahoo! that its Board of Directors has rejected Microsoft's previously announced proposal to acquire Yahoo!: It is unfortunate that Yahoo! has not embraced our full and fair proposal to combine our companies. Based on conversations with stakeholders of both companies, we are confident that moving forward promptly to consummate a transaction is in the best interests of all parties. We are offering shareholders superior value and the opportunity to participate in the upside of the combined company. The combination also offers an increasingly exciting set of solutions for consumers, publishers and advertisers while becoming better positioned to compete in the online services market. A Microsoft-Yahoo! combination will create a more effective company that would provide greater value and service ... (more)

Cloud Computing: What Are Private Clouds?

Jian Zhen's Blog The world of clouds these days is full of definitions and counter-definitions. There are many posts that try to define the concept of cloud computing; many that try to distinguish utility computing, grid computing and cloud computing; many that try to define public vs private clouds; and many that dismisses the notion of private clouds. John Foley, in his article “The Rise Of Enterprise-Class Cloud Computing“, referred to private cloud as an oxymoron, That’s an oxymoron since cloud computing, by definition, happens outside of the corporate data center, but it’s the technology that’s important here, not the semantics. But by whose definition? The industry as a whole haven’t even been able to nail down a concrete definition of cloud computing. Given that there’s no concrete definition, then by definition, private cloud is not an oxymoron. But I do ag... (more)