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http://twitter.com/fuatkircaali Gartner analysts today highlighted the top 10 technologies and trends that will be strategic for most organizations in 2010. Gartner defines a strategic technology as one with the potential for significant impact on the enterprise in the next three years. Factors that denote significant impact include a high potential for disruption to IT or the business, the need for a major dollar investment, or the risk of being late to adopt. "These technologies impact the organization's long-term plans, programs and initiatives. They may be strategic because they have matured to broad market use or because they enable strategic advantage from early adoption. "Companies should factor the top 10 technologies into their strategic planning process by asking key questions and making deliberate decisions about them during the next two years," said David... (more)

No Salvation for Yahoo! from News Corp.

News Corp. CEO Rupert Murdoch, who knows a thing or two about hostile takeovers and last year proposed merging his MySpace property with Yahoo, told Wall Street Monday that he's not interested in Yahoo! and even less interested in AOL. Ditto NBC Universal and Comcast. Google Blinks, Raises Objections to Microsoft-Yahoo Merger Google doesn't like the idea of Microsoft buying Yahoo any more than Microsoft likes the idea of Google buying DoubleClick. In a blog Google general counsel David Drummond posted on Super Bowl Sunday Microsoft's $44.6 billion hostile bid for Yahoo "raises troubling questions." "This is about more than simply a financial transaction, one company taking over another," he wrote. "It's about preserving the underlying principles of the Internet: openness and innovation," throwing in Microsoft's face allegations of possible monopolization and antitrust l... (more)

Cloud Computing Expo - DoJ May Sue Google

Like it did when it took Microsoft to court, the Justice Department has hired a top litigator from the outside for a possible antitrust suit against Google, according to the Wall Street Journal. The government is supposedly still accessing its case. If it does decide to move, the paper says it is unclear whether the DOJ would simply try to derail the revenue-sharing Google-Yahoo deal - because together Google and Yahoo represent 80% of online search advertising in the US - or whether it has other issues with Google's ever-increasing power in online advertising. The government has been deposing witnesses and subpoenaing documents at least since it started a formal investigation of the deal a couple of months ago. The guy the agency hired is former Disney vice-chairman Sandy Litvack, who was antitrust chief during the Carter administration. The Journal says he resigned... (more)

Will PR Firms Survive The New Media Avalanche?

http://twitter.com/fuatkircaali Last week I received an email from Lindsey Miller at Ragan Communications. I answered her questions for a story she was working on here. The following is the full text of my reply to her on this subject. What kinds of PR firm will survive the "fast-approaching new media avalanche"? What steps will firms have to take to ensure that they make it through? I know a lot of PR firms that are chasing new accounts among publicly traded companies, which are seen as cash cows in the business. I also know a lot of firms whose sales teams are larger than their senior account staff which will actually get the job done. These firms have armies of new college-grad telemarketers spitting out press releases to the media. For a while you can get away with both approaches. Once the laws, rules and regulations change, the first group of PR firms will disapp... (more)

Do We Really Need Twitter or Not?

Do you need it or not? Most socialites using twitter would quickly tell you that repeated messages from the same user is quite annoying. The average business person is thinking, How do i get one and which one is the best for my company. To fully understand the answer you would have to define your objectives. Twitter has a nifty search feature which allows you to not only search for basic market segments but further allows for an advance target demographic down to a particular city, country, person. If you're business needs to find out if a product could be sold in london england, Twitter allows you to search for a specific keyword, term in that city at a specific date or time to see if anyone is talking about your market segment giving the CEO more insight to whats really happening in real time. Softwares such as Tweep software, a Twitter Marketing Software allows ju... (more)

Cloud Expo Show Prospectus Reaches 10,000 IT Marketing Managers

Cloud Expo on Ulitzer SYS-CON Events (http://events.sys-con.com) announced today that the "show prospectus" for the 5th International Cloud Computing Conference & Expo (www.CloudComputingExpo.com) is now shipping. 5th International Cloud Expo will take place April 19-21, 2010, at the Jacob Javits Convention Center in New York City with more than 5,000 delegates and over 100 sponsors and exhibitors participating in the conference. Cloud Expo is the world's leading Cloud-focused event and is held five times a year, in New York, Silicon Valley, Europe, Japan, and Brazil. Over 200 corporate sponsors and 10,000 industry professionals became part of Cloud Expo since its inception, more than all other Cloud-related events put together worldwide. "Cloud Expo was announced on February 24, 2007, the day the term ‘cloud computing' was coined," said Fuat Kircaali, founder and C... (more)

Social Media Marketing, Virtualization and Cloud Computing

Social Media at Cloud Expo David Meerman Scott gives insight into understanding buyer personas. This is the fourth in a series of videos conducted by Stacy Spognardi of Cisco focused on opening up a discussion about social media within the service provider community (and beyond). David looks into profiling buyers and how buyer personas help companies understand their customers. ... (more)

Google Announces Links within Mobile Apps

By ShannonPerry For websites with lots of Internet traffic, turning visits into profits with successful advertising is immensely important. For a while now, online advertising has meant more than just sending thousands of messages to unknown addresses – advertisements now target specific individuals with specific products, complete with colors, animations, and helpful links. Because we increasingly access online content through apps on our mobile devices, traditional advertising models that rely on using search engines and surfing the web may be on the way out. And Google wants to provide businesses with the advertising models to replace them. In a blog post on Tuesday 22 April, Google Vice President Jerry Dischler announced that soon advertisers will have the ability to provide smartphone users with direct links to their applications on Android devices. Google see... (more)

Top Brands From Phillips Foods, Inc. and Seafood Restaurants to Broadway's "A Tale of Two Cities" Select NetPlus

CONSHOHOCKEN, PA -- (MARKET WIRE) -- 07/22/08 -- NetPlus Marketing, a leading digital marketing agency, today announced that Phillips Foods, Inc. and Seafood Restaurants and Broadway's "A Tale of Two Cities" have joined their client roster of top brands. The agency's approach and deep expertise across verticals and online disciplines is a key differentiator for top brands looking for measurable impact on their business. Some of NetPlus' other top brand clients include Armstrong Industries, Conagra Foods and Charming Shoppes, Inc. Phillips has selected NetPlus Marketing to handle interactive marketing duties for all of their major operating units. The new Broadway show, "A Tale of Two Cities" has engaged NetPlus to create an integrated digital marketing program. The agency has developed a dynamic online presence that engages prospective theatergoers working with oth... (more)

Preparing Your Website for the Online Holiday Season: Merchant Tips From Shopping.com

BRISBANE, Calif., Sept. 14 /PRNewswire-FirstCall/ -- "See your site as your customers see it." That's the in-a-nutshell advice for online merchants this holiday season from Iggy Fanlo, president, worldwide field operations for Shopping.com, a leading online comparative shopping service with more than 50 million unique visitors per month. Fanlo says that preparing for the holidays is a two-fold strategy. "You want a fresh view of how your site looks and feels, and you want to step back to see whether you can be 'seen' from beyond your borders: are you visible in the places where shoppers begin their searches?" Fanlo says that for online merchants, "the holidays are both a test and an opportunity. The higher volumes and less experienced customers means that your site must be running as smoothly as possible -- with a clear path from your online catalog to checkout com... (more)

Web Hosting Provider Affinity Internet Names Jim Collins As CEO

Affinity Internet, a provider of web-based services, has appointed Jim Collins, the company's current president, to the position of CEO, effective immediately. Jim Collins has been with Affinity in various executive roles for more than five years and has helped reshape the company. Under his leadership Affinity Internet has evolved from a web hosting provider to a full-service web based services firm, dedicated to helping businesses create, deploy, market, maintain and secure their online presence. According to Sanjeev Aggarwal, Senior Analyst Small and Medium Business Strategies, Yankee Group, ''In modern business, the traditional definition of web based services has evolved to encompass search engine optimization, e-commerce and online advertising technologies. Affinity Internet has been a driving force in this transition, adjusting its business model and offering a... (more)