Latest News from Advertising on New Media

Unicast Continues Innovative Technology Enhancements With Latest Release of Unicast Ad Kit 4.0

Tue, 16 Mar 2010 15:28:10 EDT

Unicast, a leader in online interactive rich media and video advertising management and services solutions for the world's top publishers, brands and agencies, today announced the release of Unicast Ad Kit 4.0 with full support for Adobe® Flash® CS3 and CS4 Professional software, enabling publishers, advertisers, and agencies to build, preview, test, and upload Unicast rich media and video ads using the latest Adobe Flash features.

Pinnacle, Lexmark's new all-in-one printer, wins Small Business Summit award

Tue, 16 Mar 2010 13:00:49 EDT

Pinnacle Pro901 delivers $4.99 black ink cartridge, the world's lowest-cost black ink

Hy-Drive Developments - Ontario Waste Management to take delivery of Eighteen (18) Hy-Drive HGS(R) Units

Tue, 16 Mar 2010 09:13:18 EDT

Hy-Drive Technologies Ltd. (HGS-V)

Kimberly-Clark Introduces U by Kotex Product Line

Tue, 16 Mar 2010 09:04:17 EDT

Bold New Products Represent Significant Milestone in Kotex Brand's History

Bali(R) Launches Advertising and Marketing Campaign Featuring Supermodel Helena Christensen

Mon, 15 Mar 2010 16:26:51 EDT

Bali®, the No. 1 national intimate apparel brand in department and mid-tier stores, today launched a multimillion-dollar advertising, marketing and public relations campaign featuring supermodel Helena Christensen. The campaign will highlight Bali brand's intimate apparel line including bras, panties and shapewear. Christensen will be featured in a new television ad, debuting today, to introduce the Bali brand's signature Comfort-U Back design that provides women with the ultimate in fit and comfort.

VINDICO(TM) Group's Partnership with DoubleVerify Makes Online Video Advertising 'Twice as Nice' by Ensuring Ad Accountability

Mon, 15 Mar 2010 10:38:20 EDT

Seccion Amarilla USA and seccionamarilla.com Launch Their 2010 Advertising Campaign With the Staging of 'La Mejor Jugada'

Mon, 15 Mar 2010 10:30:19 EDT

iResearch: SINA Leju Takes the Lead in China's Online Real Estate Ad Market in 2009

Mon, 15 Mar 2010 09:45:12 EDT

Chinese real estate developers spent approximately RMB820 million ($120 million) on online advertising in 2009, according to iResearch Consulting Group. In its latest report, iResearch also shows that the three leading real estate portals, House.Sina.com, SouFun.com and Focus.cn, took the lion share of the total online ad spending, with house.Sina.com, also known as Sina Leju, holding the largest share of 32.6 percent and ranking No. 1. Sina Leju is owned by China Real Estate Information Corporation (Nasdaq: CRIC).

Online Advertising Veterans Launch New Ad Technology Company

Mon, 15 Mar 2010 09:14:05 EDT

aiMatch announced today the launch of the company and limited availability of its online advertising technology platform. Founded by a team of online advertising technology experts who have been entrenched in the industry since its inception, aiMatch is dedicated to putting advertising intelligence (ai) in the hands of online publishers, helping them create new and better defined audiences, create new revenue opportunities, and maximize the value of their advertising inventory.

MarkMonitor Year in Review Report Shows How Rising Rates of Online Brand Abuse Are Used to Monetize Web Traffic

Mon, 15 Mar 2010 09:06:29 EDT

MarkMonitor®, the global leader in enterprise brand protection, today released the company’s latest Brandjacking Index®, which finds that online brand abuse rose across major industries in 2009. The report also reveals the total number of phishing attacks was at an all-time high, with attacks targeting social network sites increasing to represent two percent of all phish attacks in 2009. The report spotlights the techniques and scams used by fraudsters and cybercriminals to monetize Web traffic using well-known brands as the lure.

eXelate and Nielsen Align to Bring Offline Household Level Data Into eXelate's Targeting Exchange

Mon, 15 Mar 2010 09:01:08 EDT

eXelate becomes the first major data exchange to directly integrate both granular online and premium anonymous household-level offline data, enabling advertisers to create integrated online programs that reach their best prospects more efficiently

Black Art Beverage Announces National Rollout of Television Media Campaign

Mon, 15 Mar 2010 06:23:46 EDT

Black Art Beverage Inc. (PINKSHEETS: BLVI) announced today that it had signed an agreement with Deerfield Beach, Florida-based WideShot Productions for the filming and distribution of their national television advertising campaign to begin in early May of 2010.

Analog Analytics to Provide Interactive Online Local Coupons and Gift Certificates to San Diego Reader

Mon, 15 Mar 2010 05:00:05 EDT

Analog Analytics, the leading provider of highly interactive local online, mobile, print and other alternative media coupons and gift certificates for local publishers and advertisers, today announced the San Diego Reader will use the Analog Analytics technology platform to deliver online coupons and gift certificates. The San Diego Reader is the city's highly regarded alt-weekly and second-largest newspaper.

Starbucks and Chevrolet Check-In and Declare Game On!

Sun, 14 Mar 2010 17:30:00 EDT

As I have written about for the last few weeks, this is not some fun new promotional tool that brands might want to consider. This is far-more and, I believe, will redefine mobile marketing as we know it. These platforms allow consumer brands, in the context of a controlled campaign management system, to track the actual traffic driven to individual store locations, in real-time. Even more-powerful is that the information conveyed can be tweaked by location, time, region, season, etc and continuous improvement can be fueled by tracked, actual, live mobile consumer interaction with the point of sale locations where real money is exchanged for real goods.

IAB Hosts Interactive Advertising’s First-Ever Ad Verification Summit

Fri, 12 Mar 2010 13:00:40 EST

Seeking to lend order and clarity to an increasingly important yet confusing component of the interactive advertising ecosystem, the Interactive Advertising Bureau (IAB) today convened the interactive industry’s first interdisciplinary forum on ad verification companies and technologies. “Ad Verification Day: An Introduction and Discussion of Methodologies” is being held in New York City, with an invited roster of interactive industry executives representing marketers, agencies, publishers, ad networks, and technology companies.

AppNexus Officially Launches Ad Platform Fueling the Real-Time Bidding Revolution in Display Advertising

Fri, 12 Mar 2010 09:30:17 EST

Offers single-point integration with ad exchanges and inventory aggregators

Cyberplex Fourth Quarter Financial Results Release Date and Conference Call

Fri, 12 Mar 2010 09:00:15 EST

Cyberplex Inc. (TSX: CX) a leader in advertising solutions, on-line customer acquisition strategies, and technology development will release its financial results for the fourth quarter of 2009, on Wednesday, March 24, 2010 after close of the market. In conjunction with the release, Cyberplex will host a conference call on Wednesday, March 24, 2010 at 4:30 p.m. EST to discuss the financial results.

Gen2Media Featured as Inside Radio Covers Groundbreaking Opportunity for Online Advertising

Fri, 12 Mar 2010 06:00:16 EST

Partners with Emmis Communications in online reality show opening radio stations to new advertising revenue

PEMCO Launches Redesigned Corporate and Community Websites And New Online Quote Tool

Thu, 11 Mar 2010 17:10:26 EST

Banks.com, Inc. Reports Fourth Quarter and Fiscal Year 2009 Financial Results

Thu, 11 Mar 2010 16:08:31 EST

Banks.com, Inc. (NYSE Amex: BNX), operator of leading financial services focused online media properties, today announced its results for the fourth quarter of 2009 and fiscal year 2009.

AOL Gives Consumers Their Lifestream

Thu, 11 Mar 2010 16:03:48 EST

AOL Inc. (NYSE: AOL) today announced that its popular social aggregator, Lifestream, will now be available via desktop as a standalone product as well as on the iPhone and Android mobile platforms. Lifestream allows users to view status messages and posts from their friends on Facebook, Twitter, Digg, YouTube and much more – all in one place. In addition, Lifestream will now include updates from foursquare and MySpace. Since Lifestream’s launch within AIM a few months ago, usage has soared to nearly 2 million users* making it one of the largest aggregators of social content on the Web.

Où cliquer? comScore publie une étude européenne qui souligne l'incidence de la perception de l'affichage de publicités en ligne

Thu, 11 Mar 2010 15:55:50 EST

comScore, Inc. (Nasdaq : SCOR), un leader en mesure de l'univers numérique, a annoncé aujourd'hui la publication d'un rapport intitulé << How Online Advertising Works: Whither the Click in Europe? >> (<< Comment fonctionne la publicité en ligne : Où cliquer en Europe? >>). Ce rapport met en évidence l'incidence latente de la perception de la publicité en ligne selon plusieurs études d'efficacité de la publicité menées dans les marchés européens. Le rapport, basé sur les résultats de près de 20 études menées par comScore en Europe, a révélé que les personnes exposées à des campagnes publicitaires en ligne en Europe étaient 72 pour cent plus favorables à visiter le site Web de publicitaire, et 94 pour cent plus favorables à mener une recherche sur la marque de commerce affichée dans la publicité, comparativement à un groupe témoin d'utilisateurs Internet similaires qui n'étaient pas exposés aux campagnes. Les résultats ont pu être observés malgré le faible nombre de clics sur les publicités des diverses campagnes.

Whither the Click?:comScore publica un estudio europeo que destaca el impacto visual de la publicidad gráfica online

Thu, 11 Mar 2010 14:04:17 EST

comScore, Inc. (Nasdaq: SCOR), un líder en la medición del mundo digital, ha anunciado hoy la publicación de un informe titulado "How Online Advertising Works: Whither the Click in Europe?" (Cómo funciona la publicidad online: ¿a dónde nos lleva el clic en Europa?) que subraya el latente impacto visual de la publicidad en línea basándose en numerosos estudios sobre la efectividad de la publicidad realizado en los mercados europeos. El informe, basado en los resultados de aproximadamente 20 estudios dirigidos por comScore en Europa, reveló que aquellas personas expuestas a las campañas publicitarias online en Europa tenían un 72 por ciento más de probabilidades de visitar el sitio web del anunciante y un 94 por ciento más de realizar una búsqueda de la marca comercial de la marca del anunciante, comparado con un grupo de control de usuarios de Internet similares que no estaban expuestos a tales campañas. Los resultados se observaron a pesar de los clics mínimos en los anuncios de las diversas campañas.

NCC Media Announces Partnership with Premium Network, Inc.

Thu, 11 Mar 2010 13:24:33 EST

Today, NCC Media announced that it is entering into an expanded partnership with San Francisco-based Premium Network, Inc., the online advertising and promotion firm with a total of 450 million monthly US visits. The announcement was made by Greg Schaefer, President and CEO of NCC Media.

Was wird aus dem Mausklick? comScore veröffentlicht europäische Studie, in der die View-Through-Wirkung von Online-Werbung untersucht wird

Thu, 11 Mar 2010 13:22:31 EST

comScore, Inc. (Nasdaq: SCOR), Marktführer bei der Ermittlung von Messdaten für die digitale Welt, gab heute bekannt, einen Bericht mit dem Titel "How Online Advertising Works: Whither the Click in Europe?" (Wie Online-Werbung funktioniert: Was wird aus dem Mausklick in Europa?) herausgebracht zu haben, der die latente View-Through-Wirkung von Online-Werbung anhand zahlreicher, in Europa durchgeführter Werbewirksamkeitsstudien in den Mittelpunkt stellt. Der auf nahezu 20 von comScore in Europa durchgeführten Studien beruhende Bericht zeigt, dass Europäer, die eine Online-Werbekampagne sehen, mit einer um 72 Prozent höheren Wahrscheinlichkeit die Website des Inserenten aufsuchen und mit einer um 94 Prozent höheren Wahrscheinlichkeit eine Suchanfrage nach der Marke des Inserenten starten, als eine Kontrollgruppe vergleichbarer Internet-Anwender, die die Kampagne nicht gesehen haben. Diese Ergebnisse wurden trotz minimaler Mausklickzahlen auf den Anzeigen der verschiedenen Kampagnen erzielt.

CaesarStone, the Industry Leader in Product and Technological Innovation, Introduces the "Whitest White" in Quartz Surfaces, "Pure White"

Thu, 11 Mar 2010 13:20:39 EST

CaesarStone, the original quartz surface manufacturer, launches "Pure White" (1141) the "whitest white" in quartz countertops & surfaces, was announced today by Arik Tendler, president of CaesarStone.

U.S. Census Bureau News - Facts for Features Special Edition Census Historical Highlights: 1790-2010

Thu, 11 Mar 2010 10:14:10 EST

Cobalis Signs Exclusive International Broker Agreement for Eastern Europe and Secures US$20 Million Purchase Order

Thu, 11 Mar 2010 09:45:18 EST

24-Country Broker Agreement Yields $20 Million Bank-Guaranteed Purchase Order for Sale and Distribution of PreHistin® in Russian Federation

Merchant Confidence Index Reveals Local Business Owners See Economy Improving but Remain Reluctant to Spend and Hire

Thu, 11 Mar 2010 09:06:06 EST

MerchantCircle, the nation’s largest social network of local business owners, today issued the results of its second quarterly “Merchant Confidence Index,” a survey that gauges confidence levels of local business owners in the current U.S. economy. Seven out of 10 merchants indicated that today’s economy was the same or better than it has been over the last 12 months. Nearly 12,000 local merchants responded to the current survey. For future releases, four key indicators about the current economy, revenues, hiring and marketing spend expectations will be tracked quarterly to show changes in merchant confidence over time.

AudienceScience Named in Top Ten Ad Networks Ranked by comScore

Thu, 11 Mar 2010 09:00:01 EST

AudienceScience, a targeting technology company driving digital media success, today announced that it has been ranked as one of the top ten ad networks in February 2010, according to comScore Media Metrix. This ranking is the latest in a series of positive growth milestones for the company, driven by its depth of experience in the audience targeting space, as well as a consistent focus on quality data and technology innovation.

Samsung Celebrates the Global Launch of Full HD 3D LED TV at Times Square With The Black Eyed Peas and "Avatar" Director James Cameron

Thu, 11 Mar 2010 08:30:14 EST

Samsung Electronics Co., Ltd., the award-winning innovator in consumer electronics, today celebrated the worldwide availability of the first-ever Full HD 3D LED TVs with a one-of-a-kind special performance by The Black Eyed Peas in Times Square. "Avatar" director James Cameron, who has been a crucial driver in furthering the development of 3D content, also joined today's celebration. In addition, Samsung also announced footage from The Black Eyed Peas' hugely popular The E.N.D. World Tour will be exclusively available in 3D for Samsung customers.

LIN TV Corp. Announces Fourth Quarter 2009 and Full Year 2009 Results

Thu, 11 Mar 2010 07:33:25 EST

LIN TV Corp. (NYSE: TVL) today reported results for the fourth quarter 2009 and full year ended December 31, 2009.

Social Commerce Leader LivingSocial Raises $25 Million Series B Round, Led by U.S. Venture Partners

Thu, 11 Mar 2010 07:30:15 EST

Funding to Fuel Expansion to Dozens of Cities by Year End; Chicago, Denver, Raleigh Durham, and San Diego launch today

Whither the Click? comScore Releases European Study Highlighting the View-Through Impact of Online Display Advertising

Thu, 11 Mar 2010 05:00:36 EST

comScore, Inc. (Nasdaq: SCOR), a leader in measuring the digital world, today announced the release of a report entitled "How Online Advertising Works: Whither the Click in Europe?" that highlights the latent view-through impact of online advertising based on numerous advertising effectiveness studies conducted across European markets. The report, based on results from nearly 20 studies conducted by comScore in Europe, revealed that those exposed to online ad campaigns in Europe were 72 percent more likely to visit the advertiser's website and 94 percent more likely to conduct a trademark search query on the advertiser's brand, compared to a control group of similar Internet users who were not exposed to the campaigns. These results were observed despite minimal clicks on the ads in the various campaigns.

The Surprising Power of Dinner

Wed, 10 Mar 2010 15:30:03 EST

On a recent Thursday night, the Benson family of Dix Hills, New York enjoyed a meal of lasagna and salad around their dining room table. "This is one of our favorite meals together," says Debra Benson. "In the past we would have gone through a drive-thru and eaten in the car." While the motivation to dine together as a family at home may have started as a financial decision, the Bensons' choice has positively impacted their family and not just their finances.

Eyeblaster Files Registration Statement for Proposed Initial Public Offering

Wed, 10 Mar 2010 12:22:47 EST

Unicast's 2010 NCAA Basketball Tournament Fever Report Finds 54% of Online March Madness Fans Plan to Watch Games Live

Wed, 10 Mar 2010 10:59:05 EST

With basketball season heating up towards the March 16th start of March Madness, Unicast today announced the results of a national survey identifying the preferences and activities of online NCAA Basketball Tournament followers.

Brad Petersen of MatchCraft to Speak at BIA/Kelsey's Marketplaces 2010 Conference, March 22-24 in San Diego

Wed, 10 Mar 2010 10:00:40 EST

Petersen will share expertise on SEM strategies for small-business advertisers, with a focus on vertical search engine marketing

TruGreen Encourages Americans to Register Acts of Green for Earth Day 2010

Wed, 10 Mar 2010 09:07:45 EST

MapQuest Engages Developer Community with Presence at SXSW; Shows Easy-to-Use, Developer Friendly Tools

Wed, 10 Mar 2010 09:04:23 EST

As part of the company’s presence at this year’s SXSW Conferences and Festivals, MapQuest is showcasing the latest expansion of its developer platform and demonstrating the company’s newest easy-to-use, developer friendly tools. MapQuest Platform 6.0, MapQuest’s suite of Web services, is aimed at making it effortless for developers to location-enable their applications. The 24^th SXSW will take place March 12 – March 21, 2010 in Austin, Texas.

The Forks' Makes Winnipeg's Winter Sexy-Wins Manitoba Communicator of the Year Award

Wed, 10 Mar 2010 09:01:25 EST

Editors Note: There are four photos included with this Press Release.

Open Call for Artists of All Mediums to Submit Original Works to Red Bull Art of Can in Dallas

Wed, 10 Mar 2010 09:00:41 EST

they are all inspired by Red Bull or crafted from the iconic blue and silver cans. The juried exhibition is open to anyone with a flair for creativity and the talent to transform an original concept into a compelling piece of art that can be shared with a public audience. Registration is free and open to artists nationwide through May 10, 2010. Sculptures, paintings, digital/graphic designs and various forms of mixed media will all be considered. Registration forms and details can be accessed at http://www.redbullartofcan.com.

C22 Capital, Inc. Launches Major Company Expansion

Wed, 10 Mar 2010 08:57:48 EST

Capital Investment and Film Distribution Company to Introduce Questo Entertainment Group for Soundtracks, Publishing

GoldSpot Media Introduces the Industry’s first iPhone and iPad Video Advertising Solution

Wed, 10 Mar 2010 08:33:14 EST

GoldSpot Media Inc., a leader in interactive mobile media solutions, today released an enhanced version of its mobile advertising client SDK, miAPI, to support iPad applications. With a simple, easy-to-use interface, the miAPI client SDK offers developers a single video advertising monetization solution across the Apple family of devices such as the iPhone, iPad and iPod Touch, as well as Android, RIM, Symbian S60, J2ME and BREW.

VideoEgg to Present at iMedia Brand Summit 2010

Wed, 10 Mar 2010 04:35:00 EST

Session to Highlight how Brand Lift can be Maximised with Online Advertising

London, March 10, 2010 - VideoEgg president Troy Young will present at the iMedia Brand Summit 2010 on 'Maximising Brand Lift with Online Advertising.' The session will consider the relative brand value of rich media ad units and how ad performance is impacted by environment.

What: iMedia Brand Summit 2010

When: 9.20 a.m. - 9.45 a.m. GMT, March 10, 2010

Where: Grand Hotel, Brighton, UK

VideoEgg's session will also highlight the company's recent collaboration with comScore in the largest lab based study to date that controls ad environment and ad experience to isolate the factors that enable brand lift to be maximised with online advertising. Highlights will include insights into the relative brand value of rich media ad units and how ad performance is impacted by environment.

Related resources:
• VideoEgg
• The New Brand Network
• VideoEgg on Twitter

About VideoEgg, Inc.
VideoEgg is a new kind of rich media advertising network that guarantees brand engagement. The network is composed of over 100 million uniques across more than 400 leading video, gaming and social network sites as well as social applications, bringing outstanding consumer reach and engagement to its advertising partners. An advertising innovator, VideoEgg was the first to commercialise interactive advertising overlays onto video, an approach that is being widely adopted by the industry. Founded in 2005 and based in San Francisco, with offices across North America, in the UK and Australia, the company is privately held and backed by August Capital, First Round Capital, Maveron, WPP and Focus Ventures. For more information on VideoEgg, please visit http://www.videoegg.com.

###

AdFrames and VideoEgg are trademarks, servicemarks or registered trademarks in the United States and other countries. All other brands, names, or trademarks mentioned in this document are the property of their respective owners.

VideoEgg PR Contact:
Mikki Choman, Hill & Knowlton
+44(0)20 7413 3015
mikki.choman@hillandknowlton.com

Americans for Responsible Health Care Launch Radio Ads Targeting Seven Democrats, Warning 'The People Are Watching...'

Tue, 09 Mar 2010 13:57:31 EST

Jumptap Launches Self-Service Application for Mobile Application Developers and Publishers Who Want to Turn Traffic Into Dollars

Tue, 09 Mar 2010 11:00:06 EST

GAME DEVELOPERS CONFERENCE - Jumptap, the leading mobile advertising solutions provider, today announced a new self-service application for publishers of mobile websites and mobile applications, including iPhone and Android. Publishers can quickly and easily integrate their properties into the Jumptap mobile ad network and gain access to hundreds of leading advertisers looking to reach consumers on mobile sites and in smart phone applications.

Cobalis Announces Commencement of Regional and National Television Advertising Campaign For 'PreHistin(R), The World's First Pre-Histamine'(TM)

Tue, 09 Mar 2010 10:51:38 EST

DRTV Campaign Starts Major National Marketing Push to Bring PreHistin(R) to Market as a New Approach for Allergy Sufferers that can Reset a Normal Immune Response to Allergens

Global Survey Reveals HR Executives and Professionals Rely on Social Media for Professional Collaboration

Tue, 09 Mar 2010 10:00:51 EST

Toolbox.com and PJA Advertising + Marketing Survey finds social media plays an integral role in problem solving, strategy development, and career advancement in the HR industry.

SupportSquad™ Announces Bill Rancic - Season 1 Winner of "The Apprentice” as New Spokesperson

Tue, 09 Mar 2010 09:53:35 EST

Bill Rancic, entrepreneur, author, and TV personality is the new spokesperson for SupportSquad™, a fast growing technical support company offering an all-in-one solution for issues covering a host of electronics for consumers and small businesses.