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Press Release

Brickfish to Begin Offering Proprietary Suite of Social Marketing Tools

Expanding into the business of licensing its social media tools to the broader online publishing community

Brickfish, the social media platform, has announced its expansion into the business of licensing its patent-pending and award-winning social media tools to the broader online publishing community. These partnerships will enable other Web publishers, large or small, to leverage Brickfish’s proprietary technologies in order to add a powerful social media application to their advertising sales arsenal.

“With Brickfish’s new partnership program, sites and publishers can now license the ‘Powered by BrickfishTM’ platform and offer it to their clients,” said Nichole Goodyear, president/CEO and co-founder of Brickfish. “Since our inception in 2005, we have run over 350 social media programs executed through our own direct sales efforts, and have invested millions in the technology. We have committed significant time and money to the development of our proprietary social media technology, and are looking forward to sharing that with other publishers that may be looking to offer social media solutions to their clients.”

With this expansion comes the addition of Keith Kane to the Brickfish executive team. A media industry veteran, he brings over 20 years of ad sales and strategy experience, with a background at companies including Disney, Primedia, Alloy, and the New York Times. He has also been involved in a number of entrepreneurial ventures, including Giant Realm, an online ad network in the videogame category which he co-founded.

“I’m thrilled to join the Brickfish team at such an exciting juncture in its evolution,” said Keith Kane, Senior Vice President of Partnerships at Brickfish. “For publishers who tap into our platform, the end result will be more closed deals, happier clients, and a bigger slice of the pie when social media is part of the RFP process. Our platform is built, its ready to go. With four years of investment and proven success behind it, it can be as turnkey or as custom as publishers want it to be.”

As part of the initial expansion, Brickfish will be working with a short list of publishers who have already expressed interest in licensing the platform, while at the same time, building out training, support, and account management teams specifically assigned to publisher clients.

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The Web 2.0 Journal News Desk keeps you up to speed with all that's happening in the world of the read/write Web and all its mushrooming new facets - from tagging, wikis, mash-ups, and image-sharing to "Advertising 2.0," podcasting, and The Writeable Web.