Rich Media Ads Merging with Social Network Advertising

Advertising on New Media

Subscribe to Advertising on New Media: eMailAlertsEmail Alerts newslettersWeekly Newsletters
Get Advertising on New Media: homepageHomepage mobileMobile rssRSS facebookFacebook twitterTwitter linkedinLinkedIn


Advertising Authors: Melih Oztalay, Shelly Palmer, Matthew Lobas

Related Topics: Virtualization Magazine, Twitter on Ulitzer, Virtualization Expo, Facebook on Ulitzer, Advertising on New Media, Marketing and Sales, Market Research, Vizitag

Blog Feed Post

Wired MIR

Kooaba's mobile image recognition (MIR) technology will be used in Wired magazine to link print advertisements to online content

Wireless Developer's Journal

Kooaba's mobile image recognition (MIR) technology will be used in the November edition of Wired magazine (US) to link print advertisements to online content. Kooaba claims this as a US first. Oddly enough Wired online are also running a vstory on augmented reality (AR) here. The advantage of using Kooaba's MIR technology rather than tags as the page-to-promotion link is that MIR can leverage...

Read the original blog entry...

More Stories By Stewart McKie

Stewart McKie has 25 years of IT industry experience. His education includes a MSc in Organization Consulting and a MA in Screenwriting. I was the Technology Editor of Business Finance magazine during 1995-2000 and also wrote regular features for Intelligent Enterprise magazine. I am the author of six books on accounting software and over 50 technology white papers. My current focus is my screenwriting 2.0 app called Scenepad and my supply-chain auditing app. I have managed many ERP selections and implementations of SunSystems all over the world. Currently I am engaged as the Implementation Oversight consultant for a global AX2009 rollout for a manufacturing client and as the selection consultant for pan-European ERP solution.