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OPIVU Cosmetics Announces the End of Trademark Infringement Battle with OPI Cosmetics

DANVILLE, Calif., Aug. 28, 2014 /PRNewswire/ -- OPIVU Cosmetics, an emerging prestige cosmetics company based in California's Bay Area, is proud to announce its victory in a nearly 4-year trademark infringement battle with OPI Cosmetics.

New Mark

The issue began in October 2010, when OPIVU filed for their trademark "OPIVU Cosmetics." Upon discovering OPIVU's new application, OPI—which had recently edited its own trademark to include the word "cosmetics" following a billion-dollar buyout from Coty Holdings—immediately filed an opposition to the mark ordering OPIVU to halt their marketing under the new trademark.

Rather than bow to the pressure from the major corporation, OPIVU chose to take the opposition in stride. In 2012, OPIVU's CEO, Moses Gora called his friend Vince Engel, an advertising marvel who has worked with countless of brands like Buxum, Nike, and the San Francisco 49ers, to give their brand a complete makeover.

Together, OPIVU worked with Engel and a team of grad students from San Francisco's Academy of Art University's Advertising School, named Young and Hungry, and proceeded to rebrand OPIVU without changing the name. Young and Hungry conducted focus groups, product testing and created a whole new brand and logo used on all OPIVU products today as well as an advertising campaign viewable on OPIVU's website.

As for the opposition, Moses Gora had a different approach in mind. In May 2014, Gora emailed OPI's founder George Sheffer, requesting advice on how to engage in negotiation outside of the courtroom. Sheffer forwarded the letter to the corporation's legal team, and on August 11th, the opposition was finally settled.

With the trademark opposition safely buried in the past, OPIVU is excited to move on to bigger projects. The company is eager to grow their brand. This past week they are at AGENDA in Las Vegas collaborating with female brands, the company recently created a limited edition lip gloss for Allure magazine, "Best of Beauty" event and are currently talking to retailers to expand distribution.

About OPIVU

OPIVU Cosmetics is a company built on the dreams of an acclaimed make-up stylist. Their goal is to make every product an everyday indulgence. The products are all natural, indulgent, and consistent. The company is named after Opulence For You (Op. IV U), the salon at which founder Susanna Stroberg got her start. The brand focuses on providing luxurious, all-natural, hypoallergenic makeup for the Global Girl.

Contact:      


Susanna Stroberg            

Moses Gora

OPIVU Cosmetics               

OPIVU Cosmetics

(925) 838-8482               

(925) 838-8482

Email                                   

Email

 

Old Discontinued Mark

Photo - http://photos.prnewswire.com/prnh/20140828/140905
Photo - http://photos.prnewswire.com/prnh/20140828/140906

SOURCE OPIVU Cosmetics

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