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Advertising Authors: Melih Oztalay, Shelly Palmer, Matthew Lobas

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3 Tips to a More Successful Vehicle Wrap Campaign

CENTRAL ISLIP, N.Y., Sept. 2, 2014 /PRNewswire-iReach/ -- Wrapping a fleet of vehicles is an option many companies seem to be taking in recent years, and due to factors such as increased traffic, both on foot and in vehicles, effectiveness has never been better.  But to have your advertising campaign be a true success, you need to understand a few of the basics first.

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These three tips are good for conveying your message as effectively as possible:

  • The Six Second Rule: The industry average to reading outdoor signage while mobile is six seconds.  Keeping your message to six words or less will ensure most people read and understand it by the time they've passed your ad.
  • Big Fonts: Enlarging the letters on your message is a good approach to increasing the visibility distance of your advertisement.  This will increase impressions to bystanders farther away from the vehicle, as opposed to only adjacent drivers.
  • High Contrasting Colors: Do your homework and find the best contrasting color to your brand's color scheme.  This will further increase your visibility, as well as attract the viewer to immediately read your message, wasting no time at all.

"So many firms slap together shoddy work, with a weak message and low quality graphic, just to get their point across instead of taking the time to understand these small details that derive from consumer psychology.  When you understand the basis, you can build off of it, ending up with a much better end product," stated TJ Panell of JMR Graphics, nationwide car wraps manufacturer.

JMR Graphics is an award winning Nationwide 3M Certified Manufacturer of Graphics for over a quarter of a century. We specialize in branding companies through Fleet Graphics, Vehicle Wraps, Architectural Wall Graphics, Promotional Window Clings, Floor Graphics, Event Signage and much more. We offer a variety of 3M Graphics Films, which are specially designed for most surfaces that require a changeable, short and long-term application. Our exceptional "Turn Key Service" is backed with a 3M MCS Warranty to give you peace of mind when you need optimum performance for the intended life of your graphics. With our state-of-the-art, cutting-edge facility we inspire our clients by providing creative design, custom-printed graphics and handle a network of nationwide installers. JMR Graphics provides expert capabilities and capacities needed to meet any graphic challenge.

Media Contact: Scott Darrohn, JMR Graphics, 855-347-4228, [email protected]

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