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GumGum Strengthens Management Team With Appointment of Industry Veteran Mike Rosner as Chief Revenue Officer

Rosner Joins as CRO During Time of Rapid Growth for the Leading In-Image Advertising Provider

LOS ANGELES, CA -- (Marketwired) -- 09/02/14 -- GumGum, the world's largest in-image advertising provider, today announced the appointment of Mike Rosner as its Chief Revenue Officer. In this role, Rosner will oversee multiple revenue streams and will be primarily responsible for leading GumGum's worldwide sales organization in the delivery of its premium advertising solutions for agencies and brands.

Commenting on the appointment, Ophir Tanz, founder and CEO of GumGum said, "Having someone of Mike's caliber leading our sales effort is well-timed for the company and will directly benefit our advertiser and publisher clients. His deep understanding of the display advertising ecosystem will support GumGum as we expand our offerings, and his experience will bring value to both the teams and the advertisers he will directly serve."

GumGum was the first to introduce in-image advertising in 2008 and has since grown to a team of 85 employees in six offices across the United States. By overlaying highly engaging, contextually relevant ad units across billions of images on thousands of premium websites, today GumGum reaches more than 300 million users per month worldwide, giving advertisers the ability to reach highly targeted audiences in a brand-safe environment.

Rosner commented, "Joining the GumGum team was a natural fit based on my background and the company's growth trajectory. As the first and largest in-image advertising provider, the company is uniquely poised to bring its value to more leading advertisers and publishers. Furthermore, its performance in benchmarks like viewability and engagement is truly leading the industry, and I'm very pleased to join GumGum during this exciting time."

About Mike Rosner
Mike Rosner currently serves as the Chief Revenue Officer of GumGum, the world's largest in-image advertising provider. Prior to GumGum, Mike spent three years as Vice President of Sales for North America at MediaMind, which was acquired by DG in July 2012, and led a team that provided to the marketplace technology that spans multichannel online marketing from standard, rich, in-stream and mobile ad-serving to creative optimization, analytics and programmatic buying and targeting. Prior to joining MediaMind, Mike was a co-founder and President of Beanstock, the industry's first "publisher trading desk," offering cloud based yield management for participating publishers. He also served at EyeWonder for four years as SVP of Global Sales leading the team to acquisition by Limelight Networks. Additionally, Mike was VP of New Business at Pointroll, where he helped develop and one of the first iterations of creative optimization solutions applied to online media.

Starting in 1999, Mike began his online advertising career at DoubleClick. After his consistent top performance as a member of the national sales team, he managed teams selling to Automotive, Technology and Business verticals. Mike completed coursework at Northeastern University in Boston and graduated from Arizona State in 1992.

About GumGum
GumGum is a scalable media platform, built on the belief that for ads to achieve maximum impact they should appear seamlessly within content where user attention is actively engaged. With access to billions of images across thousands of quality sites, GumGum is the largest in-image advertising provider for publishers and brands. Known for inventing the in-image category, GumGum's patented technology overlays contextually relevant display ads across the lower portion of relevant photos. The result is higher viewability, engagement and lift in brand metrics than any other display advertising option available today. The company is headquartered in Santa Monica, California, with five additional offices around the US. Its investors include NEA, Upfront Ventures, First Round Capital and Crosscut Ventures. To learn more, visit or call (310) 260-9666.

Editor's Note: Headshot of Mike Rosner is available upon request.

Milli Carr
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