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Advertising Authors: Melih Oztalay, Shelly Palmer, Matthew Lobas

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Romney-Ryan campaign advertising audiences added to Targeted Victory's Audience Exchange

WASHINGTON, Sept. 9, 2014 /PRNewswire/ -- Today, Targeted Victory announced that both full-service agency clients and self-service Targeted Engagement users now have exclusive access to Romney-Ryan Presidential campaign donors through Targeted Victory's Audience Exchange - the most expansive data marketplace in politics.

Targeted Victory clients can now leverage the largest inventory of active Republican donors in the country for donor prospecting, message persuasion, and mobilization campaigns.   

"Many of the voters who supported the Romney-Ryan campaign in 2012 are still active in 2014 and will be for many cycles to come. These audiences are incredibly valuable, and will make strong additions to the portfolio of audiences available to Targeted Engagement users and Targeted Victory clients" offered Targeted Victory co-founder Michael Beach.

Below are the new custom audiences created from the Romney-Ryan donor file. If you're interested in reaching these groups, sign up today.

Custom Audience

Description

Premium Major Donors

Romney-Ryan Donor who has given over $500.

Premium Major Donors Tier I

Tier I prospects based upon online, demographic, geo-level, and consumer attributes of Premium Major Donors

Premium Major Donors Tier II

Tier II prospects based upon online, demographic, geo-level, and consumer attributes of Premium Major Donors

Premium Major Donors Tier III

Tier II prospects based upon online, demographic, geo-level, and consumer attributes of Premium Major Donors

Grassroots Donors

Romney-Ryan donor who has given $499 or under.

Grassroots Donors Tier I

Tier I prospects based upon online, demographic, geo-level, and consumer attributes of Grassroots Donors

Grassroots Donors Tier II

Tier II prospects based upon online, demographic, geo-level, and consumer attributes of Grassroots Donors

Grassroots Donors Tier III

Tier III prospects based upon online, demographic, geo-level, and consumer attributes of Grassroots Donors

E-Commerce Donor

Romney-Ryan donor who gave through the Romney Store.

E-Commerce Donor Tier I

Tier I prospects based upon online, demographic, geo-level, and consumer attributes of E-Commerce Donor

E-Commerce Donor Tier II

Tier II prospects based upon online, demographic, geo-level, and consumer attributes of E-Commerce Donor

E-Commerce Donor Tier III

Tier III prospects based upon online, demographic, geo-level, and consumer attributes of E-Commerce Donor

Contest Donor 

Romney-Ryan donor who donated via contest.

Contest Donor Tier I

Tier I prospects based upon online, demographic, geo-level, and consumer attributes of Contest Donor 

Contest Donor Tier II

Tier II prospects based upon online, demographic, geo-level, and consumer attributes of Contest Donor 

Contest Donor Tier III

Tier III prospects based upon online, demographic, geo-level, and consumer attributes of Contest Donor 

Premium Donor

A Romney-Ryan Donor who is likely to donate to conservative candidates and causes based on demographics, prior vote history and donation history.

Premium Donor Tier I

Tier I prospects based upon online, demographic, geo-level, and consumer attributes of Premium Donor

Premium Donor Tier II

Tier II prospects based upon online, demographic, geo-level, and consumer attributes of Premium Donor

Premium Donor Tier III

Tier III prospects based upon online, demographic, geo-level, and consumer attributes of Premium Donor

About Targeted Victory

Targeted Victory (TV) is a leader in online advertising, online fundraising, email marketing, and integrated data management for political candidates and causes. Along with our technology services, we provide strategic digital campaign management and comprehensive web design and development services. We provide all of our clients with a custom strategy to best achieve their organization's goals, incorporating a combination of our core services and others that fit your needs. For more information, please visit www.targetedvictory.com.

SOURCE Targeted Victory

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